Univision’s highly awaited “Premios Juventud” (PJ/Youth Awards) kicks off a new era announcing the nominees for this year’s show. To celebrate Latin music and culture, #PremiosJuventud features memorable performances with the hottest stars and emerging talent, uniting all through the power of music. Renowned for honoring those individuals making a difference with the Agents of Change award, this year the show will recognize everyday heroes of the pandemic and people leading social change. For the first time, Ana Patricia Gámez, Francisca Lachapel and Borja Voces will host the three-hour live event beginning at 8:00 p.m. ET on Thursday, August 13, preceded by “PJ Takeover,” a one-hour pre-show hosted by Jomari Goyso and Clarissa Molina and the multi-talented artist Amara La Negra, beginning at 7 p.m. ET.
The 17th edition of #PremiosJuventud includes 140 nominees in 28 different categories with J Balvin leading the pack with 12 nominations, followed by Karol G (9), Bad Bunny (8), Anuel AA (7), Daddy Yankee and Manuel Turizo (5), Banda MS, Maluma, and Sebastián Yatra (4). For the complete list of nominees and to vote for their favorite artists and influencers, fans can visit PremiosJuventud.com. The voting period begins today and will remain open until July 21.
The new and modified categories reflect current global issues, trends in music, fashion, video and social media. The new music categories are: The New Generation Female and The New Generation Male to recognize new artists who make us dance; Spicy Regional Songs to celebrate the ‘spicy’ lyrics; The Perfect Mix for the best collaboration song; The Quarantune to recognize a song created during quarantine; OMG Collaboration for an unexpected collaboration of artists; and And Featuring for an artist that everyone wants to sing with. The changes in the Digital/Social/Influencer categories include: Together They Fire Up My Feed, which this year will recognize friends and not only couples that appear on each other’s’ feed; #PetGoals, artists that post with their pets; #StayAtHomeConcert to acknowledge the best at home concert; Breaking The Internet, artists who posts pictures to break the internet; and Influencer with a Cause, now with a new name, for an influencer who uses their social media platforms for a cause. In the Music Video category: Video with a Purpose, to recognize a video with the best social message. Under the Fashion category: Nailed It, to award the best and most couture manicure.